Which quantitative method or methods are used in the paper? Which are the benefits and limitations of using these methods?
The text I have chose is ”The ‘‘Nasty Effect:’’ Online Incivility and Risk Perceptions of Emerging Technologies”. They are saying that today we are able to disseminate information to a big crowd of people. This gives the opportunity for small subjects like nanotechnology. A technology that are pretty new and very complex, meaning that not a lot of people have a great understanding about it this small subject can still get discussed with the help of internet and the commenting opportunities.
The thing that this paper if trying to find out is however the different comments that are placed under text or articles can effect the readers. Some of the comments are not even true but what impact do they have, and how dose different comments effects us differently.
To find out this the methodology they they have used is that they have sent out a survey asking the participants about there media use habits, science knowledge and efficacy, and nanotechnology support and other things. The participants got to read a blogpost about nanotechnology there. There was eight different blog posts with different comments on it. Comments that were civil vs not civil. Were a good example of an uncivil comment is ‘‘If you don’t see the benefits of using nanotechnology in these products, you’re an idiot.’’
After the participants had read the blogpost and the comments they were asked to answer questions. Questions like if the comment were civil and from a 1-10 scale if the participant agreed with the comment under the text, where 1 = ‘‘Do not agree at all’’ and 10 = ‘‘Agree very much’’
They also measured the risk perception on a 1-5 scale asking ”On the issue of nanotechnology, do you think the benefits outweigh the risks, the risks outweigh the benefits, or the risks and benefits are about the same?’’. They also measured age, gender and Socioeconomic status. The socioeconomic status was measured thru level of education and family income. They also measured religiosity on a 1-10 scale by the question ‘‘How much guidance does religion provide in your everyday life?”
They also measured the media use of the participants with three questions ‘‘How much attention do you pay to news stories about the following topics when you read the newspaper, either in print or online?’’, ‘‘How much attention do you pay to news stories about the following topics when you watch television news, either on a traditional television or in online sources (such as Hulu or websites of television networks, such as ABC, CBS, NBC, or Fox)?” and ‘‘How much attention do you pay to news about the following topics when you go online for news and information? Please exclude online versions of print newspapers or television shows and answer this question based on your usage of blogs, websites, and online-only newspapers.’’
The last thing they measured was the familiarity of the topic (nanotechnology) with the question ‘‘How much have you heard, read, or seen about nanotechnology?’’
What I think makes the methodology good is that they have used a lot of impact factors when getting there results. But with every survey there can of course be more impact factors that can be relevant for the result. They have backed up there chosen impact factors, but it is easy to find information that supports that this and that impact factor is important and something can then be easily forgotten.
What did you learn about quantitative methods from reading the paper?
What I learned from reading the text is that you can very easy get statistics on everything. But that this statistics can be hard do really understand. First there needs to be a lot of participants to really get a good and quantitative result. Second there need to be an understanding of what different impact factors there can be.
Which are the main methodological problems of the study? How could the use of the quantitative method or methods have been improved?
I think that the way to the information were conducted was good, but as I wrote you can never really know what impact factors that people have when they are answering a survey.
Which are the benefits and limitations of using quantitative methods?
You can in a easy way get an general overview of what people think of specific topic/question. But since you can never really know how the participants understood the question or if the questions that you asked pointed the participants to one direction. This gives an limitation to the question and the question therefore need to be very simple.
Which are the benefits and limitations of using qualitative methods?
By getting qualitative information you can get a deeper understanding in one subject or topic. You can also get a better understanding of who the participants are, and by that get a better understanding of what might affect their response.